SPUI
Magazine University of Amsterdam
Create a new design based on their visual identity, for Spui, the University of Amsterdam’s alumni communities’ magazine.
The design and contents need to complement and intensify one another more strongly. The magazine needed to be discernable and appealing to all the alumni; it is also an instrument in strengthening the alumni community. (100,000 copies of Spui are distributed in closed circulation.) https://issuu.com/uva-alumni

100.000 copies
Spui magazine has matured into a full magazine with lots character.
The new design and format stands out, works better and is appreciated by its alumni audience. It accounts for a stronger presence of the alumni network and its alma mater, the University of Amsterdam. For each Spui edition, Mattmo provides the editorial design, picture editing and art direction. The magazine is now also available online.


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