PostNL: Annual report, visual story and photography

    Rich media & storytelling

    Strong visual stories bring light to PostNL’s results and strategy from a fresh angle.


    Five years in a row PostNL chose Mattmo Creative as their strategic and creative partner for their annual report.

    The collaboration covers brand strategy, concept, design, technical platform and production. The fully interactive online annual reports for 2014 and 2015 contained a wide range of media: custom made photography, films, animations, infographs, and interactive graphs. Strong visual stories bring light to PostNL’s results and strategy from a fresh angle: PostNL makes your life easier. For the 2016 report PostNL combined their PDF version containing rich infographs with storytelling on their corporate website. The GRI4 reports of listed company PostNL are produced using ART, our Advanced Reporting Tool, which Mattmo has developed in-house and perfected over the years. View their annual report 2016.

    The solution

    A set of interactive charts enables easy comparison over multiple years.

    Strong visual stories give context to PostNL’s strategy and results: they show the company’s role and impact on our daily lives. The stories are told using beautiful photography, crisp animations, clear infographs and catchy short copy. Links invite you to read more about the subject at hand in the deeper content of the report, with effortless navigation between sections and stories.

    Rich media content

    The homepage opens with an interactive overview of the stories that give context to PostNL’s strategy and result, illustrating PostNL’s role in society and the company’s impact on our daily lives.

    Rich media and a diversity of online functionalities are used to heighten the appeal, functionality and accessibility of the annual report. E.g. CEO Herna Verhagen’s Message has been set in 3 inspiring short films about PostNL’s strategy, culture and people. CFO Jan Bos illustrates the core results in a short and attractive video. The videos can be shared instantly through social media: Facebook, Twitter and LinkedIn. An interactive glossary offers immediate information about terminology used. Effective infographs make the contents of the report accessible and inviting to read.

  • PostNL annual report film

    Personalisation. All stakeholders have been taken into account.

    The online report is fully responsive; it can be viewed on desktop computer, tablet and smartphone. A clear structure and navigation enables everyone to find their way through the information. The reader has a choice of well-designed downloadable interactive PDFs for on-screen viewing or printing purposes. A set of interactive charts enables easy comparison over multiple years. 

    ART – Advanced Reporting Tool

    PostNL chose ART for parallel cross-media production of their annual and financial reports.

    Mattmo has developed ART in-house for the complete seamless production and publication of you reports to the web, for print and to mobile devices. Completely secure, ART offers instant previews of (parts of) your reports, in the required layout with the desired design. With a complete status overview at all times. The workflow can be completely adapted to your internal processes. No matter how you decide to implement it, using ART means introducing more efficiency into your organization, which results in cost reduction. 

    The result

    PostNL addresses all their stakeholders, showing they are future-proof, a solid partner, and contributors to our daily lives.

    We have provided PostNL with a concept for the annual report that will be expanded over three years. It offers PostNL the ability to show that they are here to stay and to be reckoned with. The rich media content puts their strategy and results into context for all stakeholders.

    Working with ART has enabled the company to combine the production of text and financial content with attractive and appealing design, being in charge all the time. Report link

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