Introduction
Pieter van Meel
Visual identity
From poulterer to top wholesaler
Pieter van Meel grew up in the polder north of Amsterdam, between the poultering companies. Here he playfully learned the 'trade' and how to hunt for hares and wild duck.
He followed his passion and started his own poultry shop in the Amsterdam Bijlmer area. Pieter expanded his range ever further, became well known amongst catering cooks and restaurateurs, moved to the Food Center Amsterdam and grew into a highly regarded top wholesaler for the catering industry. Through agreements with managers of parks such as the Crown domain ‘het Loo’, Van Meel is assured of top quality game. Van Meel controls the complete chain from hunting, logistics and slaughter to final product.
LET'S MEET
And talk about your product or brand