Rich Pork
Culinary foodtruck
With 20 years of experience as a chef at the Amstel Hotel Richard Matulessy is breaking new ground with his own brand Rich Pork.
A quality product.
The story behind these products is very important. For Richard’s only the best ingredients will do. For his burgers he choose Baambrugs Big, free range animals that are antibiotic-free. His bread comes from Visser of Amsterdam, an artisan baker, admitted to the baker's guild for quality and craftsmanship, who makes unique buns just for Rich Pork.
Mattmo helped Richard realize his vision by creating the complete visual identity for the brand along with positioning and marketing as a premium burger company. The Rich Porks graphics and food truck design were a labour of love and instantly stand out in the crowd.