Shell needs to connect with people. This means communicating in a way that touches people: tell it and show it in a way that people can relate to individually: How does this affect me, in daily life, in work, in business, and in the future? Our lives are based on energy. Energy to perform our work and enjoy daily life. In almost everything we do, we need energy. Energy is essential to all of us. Shell makes sure we can enjoy life and work with energy every day. Shell looks ahead and prepares for the future, so we can keep on enjoying energy in a responsible way. That's why we came up with the concept "Energy around you".