Introduction

    PANL

    Crossmedia

    Mattmo sponsored PANL Photographers Association of the Netherlands by supporting them in strategy development and design.

    To promote Dutch Photography internationally a series of three coffee-table books in red, white and blue plus a promotional website were created. The red "crisis edition" book was presented during the 19th annual PANL Awards. Mattmo also took care of the campaign materials for the awards night: posters, banners and the audio visual presentation. In our view this project shows the power of cross media.

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