Introduction

    Creative Company Conference

    Creating awareness

    Challenge

    How to incorporate creativity into your organisation

    The Creative Company Conference’s main focus is to show that making money from ideas is the key to the creative economy and the future of business in the Western world. We are moving from the left-brain price, quality, digitized, analytical Knowledge Economy, to the right-brain thinking that has less to do with systems and predictability and more with creativity, imagination and innovation. This mirrors Mattmo's vision, initiatives, and way of working, in which creativity, imagination, innovation and intuition are the main ingredients to create a new competitive edge in a clients' business. The challenge was how to bring this all together and express it in a way that organizations will respond to.

    Solution

    For this new international conference on the

    The Creative Company Conference is an initiative of Dutch design books and magazine publisher Rudolf van Wezel and South-African Ravi Naidoo, also known as a founder of the Design Indaba Conference. They collaborated with the Design Management Network (DMN) and Visual & Individual Design Experiences (VIDE), and are supported by the government of The Netherlands. Keynote speakers are Bill Moggridge (IDEO), Ivy Ross (Disney), Jan Tichelaar(Starbucks), John Howkins (Nike), Stanley Hainsworth (Lego). 

    Stanley Hainsworth (Starbucks, Nike, Lego)

    Result

    The conference was a success.

    Showing the value of creativity at all levels of business is valuable. Has not really been recognized by most organizations until recently. With the support of the speakers and the topics covered, creativity is now in the minds of planners and businesses.

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