Everything is Communication. Everything has a Perceptual Value.
Design is an elementary means of communication. Design evokes emotions; design creates a higher sense of awareness and gives communications a unique dimension. Design surpasses its economical significance with a higher responsibility: it has a social and global effect.
Working multidisciplinary is inspiring to us. It breaks open rigid thought patterns and we see that innovation mostly occurs in the overlap of disciplines.
A design process requires intuition as input in addition to knowledge. The medium in which the design is applied is a vehicle with specific characteristics; it also defines the effectiveness of your communication. Each medium offers the opportunity to interact with the audience.
It is essential to perform research into the characteristics and the interaction of a medium in order to enrich our knowledge about the medium and enhance further insights.
The digital and physical worlds are merging and they are adopted completely in our daily lives: the digital world goes beyond the computer screen. Technology plays an important part in our world. Beside a functional value technology also has an emotional value. Digital matter is a source of inspiration and offers new insights. This emotional value is an addition to the design process next to symbolism and content.
Mattmo aims to realize projects that touch people's imagination, leave a lasting impression, give new insights and in a unique and structural way contribute to the perceptual values of an organization or a product.
Mattmo develops strategic communication concepts for a variety of organizations. We help companies, governmental bodies and cultural organizations in defining and disseminating their identity. Through the identity we bring out the core values of a company, organization or product.
Mattmo's concepts aim to initiate dialogue with internal and external target groups. Our target is to conquer a place in addressees' frame of reference and to contribute in building the client's desired image and perceived identity.
Mattmo's design process is always based upon an authentic and appealing identity. We see the possibility to use our expertise and insights in design processes, like strategic and sustainable design, internationally in growth areas with intensive production and consumption. In these areas we would like to interweave the different cultures' motifs, crafts and knowledge with our own creativity and expertise and transform it from folklore into contemporary design.
Mattmo's self initiated projects often also concern social and global issues. We strive to develop our international projects together with local clients, producers and designers.