Creative City Lab: the final results
Innovation Event Lab 2009: The climate neutral residential area in focus. The results of five months of intensive research by 25 top students have led to ten unique innovative ideas. Participants of Lab 2009 show the climate neutral residential area. During this day Creative City Lab shared the results in a creative way and presented these as sustainable business cases.
ccl
Food Culture program on television
Pluijm op Pad is a television series about food culture in Europe. Rene Pluijm is in search of local and regional food culture. It will be broadcasted every week in the Netherlands by RTL4.
Pluijm op pad, foodculture
Exhibition Delftware is open
This exhibition presents a three-dimensional version of the www.delftsaardewerk.nl website, an independent source of expert information to which the public will be able to make their own contributions.
The multi-institutional open-access website (re-opening in November 2009) will address every facet of the fascinating world Dutch Delftware, from the intricate processes involved in its manufacture right through to the huge historic trade in the product. The site will be interactive, so that visitors can become part of the network.
The www.delftsaardewerk.nl website will be a dynamic platform for the expansion and refinement of knowledge about this important aspect of the Dutch cultural heritage. It will put the Dutch Delftware collection of the Gemeentemuseum Den Haag on-line (to be followed later by other museum and private collections). There will even be a set of key questions enabling visitors to determine whether items in their own possession are genuine Dutch Delftware.
Expo, Gemeente Museum
Expert meeting about the ideal city
Mattmo organised an expert meeting in Shanghai about how to create the ideal city. Moderated by Harry Starren with participants like Ole Bouman, Ton Venhoeven and many Chinese ecologists, architects, sociologists and scientists.
Expert meeting, Shanghai
Expert Meeting Annual Reports
Together with CitySavvy we opened the new season with an expert meeting on Annual Reports. At the Round Table we were joined by delegations from Ahold, Arcadis, Boskalis, Essent, Heineken, ING, Nutreco and TomTom. The first Round Table offered a unique opportunity to experts ranging from decision makers, communication professionals and AR editors to Investor Relations to share their experiences and views.
In three 10-minute sessions CitySavvy’s Matt Gower and Mattmo’s Matthijs Tammes and Monique Mulder offered background, insights, process improvements and inspiration in order to achieve even better Annual Report results. Richarde Neve of CitySavvy acted as moderator in the very open and lively discussion that followed.
Matthijs Tammes also introduced the Annual Report Tool, an in-house development by Mattmo. This web based tool makes multimedia production of AR publications a lot easier and more efficient. More news this tool to follow!
As the interest to participate in this event was larger than we expected, we will be hosting the second Round Table on Annual Reports coming September 17.
annual report, annual report tool
Lecture Communicating the Museum
Lecture about how to create a community for a museum. During Communicating the Museum in Malaga, we presented our vision towards communities and discussed the community project we did for Gemeente Museum The Hague.
gemeente museum, community
Creative City Lab: 1st Innovationlab kicked off.
6 July 2009 Creative City Lab’s first Innovationlab started, in which 25 carefully selected top students are working in multidisciplinary teams for 6 months on a fulltime assignment “Develop creative and innovative solutions to realize a climate neutral existing urban residential district”. The Lab starts with a master class program.
Mattmo is one of the founding partners of Creative City Lab (CCL) driven by the conviction that creativity is a crucial element in achieving innovation.
ccl, creativity, innovation
The good life
Rural life and all it's aspect are being rediscovered. Hectic urban life has brought about a contrary movement: the need for a higher quality of life and life experience. Whether it's about leisure, living, experiencing, products, spiritual enrichment or food; small-scaliness is valued more and more and people increasingly appreciate authenticity and quality.
Over the past centuries continuous migration out of rural society has caused about 50% of our world population to be living in urban areas now. Urban life is revolves around people entirely, with the need for wellbeing as a predominant feature.
The densities of urban areas cause evolution of cultures to accelerate. In the city anything is available causing unconventional combinations to originate and co-exist. Diversity rules.
The high speed of city life causes a change: people are expressing a greater need for contemplation and places of refuge; to experience nature and country life and all it offers. Rural life has being rediscovered. People are in search of rural life‚ or simply have it brought to them.
This is reflected in our food culture. The best food nowadays is more than often found in urban areas. The growing want for rural produce is translated into higher availability of authentic and organic products in the cities. And this is one of the more visible aspects that show the positive revaluation of the countryside.
Food culture has been a theme in our work for a number of years now. The results are a TV format, participation in a think-tank for food+ concepts in schools, the identities for Lindenhoff, a farm that delivers high quality fresh products to homes and restaurants and for René Pluijm. If you are into food don't skip the interview with Berend te Voortwis of Lindenhoff and the article on René Pluijm.
Chinese press visit
Recently we were visited by press delegation from Beijing and Shanghai. The journalists representing national and regional media wanted to know everything about our work and plans for Shanghai. The planned two hours in their busy schedule stretched to four...
René Pluijm on olive oil
Lectures
Communicating the Museum, Malaga
lecture
June 2009
University of Amsterdam
lecture/workshop
November 2008
Helsinki Design Week
Helsinki, Finland
Lecture, Oktober 2008
Dutch Design Days Conference
Riga, Letland
Lecture, April 2008
Must read
It was a pleasure to contribute to the recently published book on Emotional Innovation by Roland and Rogier van Kralingen. The Dutch brand innovation experts introduce “Emotuning” as a new method of using emotions in value creation. An inspiring read, even though only available in Dutch at the moment.
A chat with
Berend te Voortwis about Lindenhoff, where authenticity and taste come first: from farmers with Gasconne cattle to gastronomic trendsetters.
Natural meat?
Our cows are fed exclusively on natural, vegetable based products and the calves stay with their mothers until they are slaughtered at around eight months. The pigs roam feely outside when it is dry, and in the spring we have lambs skipping about the place too.
We present our meat as it is when it has been slaughtered. I want people to know where the meat comes from - not from a plastic dish, but from an animal that has been killed.
By keeping the entire process as close to nature as possible, the meat from these animals not only tastes better; it is also a healthier option.
Most of your produce is used for gastronomic purposes, isn't it?
Yes it is, here in the Netherlands but also in countries like Italy and France. Our produce doesn't stop at meat either; we now offer clients a wide range of dairy products too.
Consumers are still mostly idealistic clients, cookery freaks or status seekers. What these people have in common is that they are tired of supermarket blandness, and they are acutely aware of the fact that the industrialisation of the food chain has had a dire effect on taste and quality.
Farm fresh, right?
Yes, and you can taste the difference, as you can with all our products‚ they all have that authentic taste. Where taste is concerned, we prefer not to describe our products as 'organic'; we are more concerned with authentic processes and breeds. Our ambition is to offer clients authentic produce from far and wide, and to create a physical and virtual marketplace for small-scale producers
René Pluijm: farmers‚ delicatessen and more
He calls himself obsessed with food, always hunting for 'delicacies', driven by the endless evolution of taste. He advocates high quality and true tastes, which comes from his passion for both food and nature.
René Pluijm is a joy to work with on food culture projects, whether it is about the interior design of his farmer's‚ delicacies shop or about researching food items for a TV program.
Contact
Mattmo concept | design
Spinhuissteeg 5
1012 CJ Amsterdam
The Netherlands
T +31 20 42 06 773
F +31 20 63 90 005
info@mattmo.nl
Mattmo brand value creators
Unit 204, Wuding Lu 550
Jing An District
Shanghai 200040
China
T +86 21 625 80 525
F +86 21 625 80 527
shanghai@mattmo.com
www.mattmo.cn