Dutch Design Expo, Shanghai: Creative Diversity

china

For the Dutch Design Expo 2008 Mattmo created the strategy, the concept and the design. The expo was part of the Shanghai International Creative Industry Week in Shanghai, with this year's theme Creative Diversity.

The Dutch Design Expo 2008 has been organised by the Consulate General of the Kingdom of the Netherlands in Shanghai, FAR Architecture Center Shanghai and Mattmo. The exhibition concept conveys a broad interdisciplinary approach and includes the whole chain of design.

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Mattmo Shanghai office is now open

china party

With an exclusive party together with Massive Music, we celebrated the opening of our new office in Shanghai, China.

The Massive Mattmo Medal Party was held at the newly restyled ArtLab of the Museum of Contemporary Art (MOCA) in People's Park, at the very heart of Shanghai.

Next to contacts from the Shanghai region people from as far as Beijing and Hong Kong attended as well as a delegation of the City of Amsterdam headed by Amsterdam Mayor Job Cohen.

Cohen congratulated Monique Mulder of Mattmo and Hans Brouwer of Massive Music, both representatives of Amsterdam's Creative Industry with their initiative to establish offices in Shanghai.

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Mattmo party on Guangdong TV
 
if award
 
The good life
rural will rule

Rural life and all it's aspect are being rediscovered. Hectic urban life has brought about a contrary movement: the need for a higher quality of life and life experience. Whether it's about leisure, living, experiencing, products, spiritual enrichment or food; small-scaliness is valued more and more and people increasingly appreciate authenticity and quality.

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Over the past centuries continuous migration out of rural society has caused about 50% of our world population to be living in urban areas now. Urban life is revolves around people entirely, with the need for wellbeing as a predominant feature.
The densities of urban areas cause evolution of cultures to accelerate. In the city anything is available causing unconventional combinations to originate and co-exist. Diversity rules.

The high speed of city life causes a change: people are expressing a greater need for contemplation and places of refuge; to experience nature and country life and all it offers. Rural life has being rediscovered. People are in search of rural life‚ or simply have it brought to them.
This is reflected in our food culture. The best food nowadays is more than often found in urban areas. The growing want for rural produce is translated into higher availability of authentic and organic products in the cities. And this is one of the more visible aspects that show the positive revaluation of the countryside.

Food culture has been a theme in our work for a number of years now. The results are a TV format, participation in a think-tank for food+ concepts in schools, the identities for Lindenhoff, a farm that delivers high quality fresh products to homes and restaurants and for René Pluijm. If you are into food don't skip the interview with Berend te Voortwis of Lindenhoff and the article on René Pluijm.

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Chinese press visit
china group

Recently we were visited by press delegation from Beijing and Shanghai. The journalists representing national and regional media wanted to know everything about our work and plans for Shanghai. The planned two hours in their busy schedule stretched to four...

 
 
René Pluijm on olive oil
 
 
Lectures

University of Amsterdam
lecture/workshop
November 2008

 

Helsinki Design Week
Helsinki, Finland
Lecture, Oktober 2008

 

Dutch Design Days Conference
Riga, Letland
Lecture, April 2008

 
 
Contact

Mattmo concept | design
Spinhuissteeg 5
1012 CJ Amsterdam
The Netherlands

T +31 20 42 06 773
F +31 20 63 90 005
info@mattmo.nl

 

Mattmo brand value creators
Unit 204, Wuding Lu 550
Jing An District
Shanghai 200040
China

T +86 21 625 80 525
F +86 21 625 80 527
shanghai@mattmo.com
www.mattmo.cn