Over the past centuries continuous migration out of rural society has caused about 50% of our world population to be living in urban areas now. Urban life is revolves around people entirely, with the need for wellbeing as a predominant feature.
The densities of urban areas cause evolution of cultures to accelerate. In the city anything is available causing unconventional combinations to originate and co-exist. Diversity rules.

The high speed of city life causes a change: people are expressing a greater need for contemplation and places of refuge; to experience nature and country life and all it offers. Rural life has being rediscovered. People are in search of rural life‚ or simply have it brought to them.
This is reflected in our food culture. The best food nowadays is more than often found in urban areas. The growing want for rural produce is translated into higher availability of authentic and organic products in the cities. And this is one of the more visible aspects that show the positive revaluation of the countryside.

Food culture has been a theme in our work for a number of years now. The results are a TV format, participation in a think-tank for food+ concepts in schools, the identities for Lindenhoff, a farm that delivers high quality fresh products to homes and restaurants and for René Pluijm. If you are into food don't skip the interview with Berend te Voortwis of Lindenhoff and the article on René Pluijm.

Natural meat?
Our cows are fed exclusively on natural, vegetable based products and the calves stay with their mothers until they are slaughtered at around eight months. The pigs roam feely outside when it is dry, and in the spring we have lambs skipping about the place too.
We present our meat as it is when it has been slaughtered. I want people to know where the meat comes from - not from a plastic dish, but from an animal that has been killed.
By keeping the entire process as close to nature as possible, the meat from these animals not only tastes better; it is also a healthier option.

Most of your produce is used for gastronomic purposes, isn't it?
Yes it is, here in the Netherlands but also in countries like Italy and France. Our produce doesn't stop at meat either; we now offer clients a wide range of dairy products too.
Consumers are still mostly idealistic clients, cookery freaks or status seekers. What these people have in common is that they are tired of supermarket blandness, and they are acutely aware of the fact that the industrialisation of the food chain has had a dire effect on taste and quality.

Farm fresh, right?
Yes, and you can taste the difference, as you can with all our products‚ they all have that authentic taste. Where taste is concerned, we prefer not to describe our products as 'organic'; we are more concerned with authentic processes and breeds. Our ambition is to offer clients authentic produce from far and wide, and to create a physical and virtual marketplace for small-scale producers