Mattmo designed the internal communication for Heineken in the Netherlands. One of the first publications of this identity was Heineken's Social Annual Report.

:: Concept
The visual identity is designed to clearly communicate with the workforce and make leadership clear and transparent, enabling staff to get a new outlook on how core values can be expressed.
The applied colors reflect the variety of Heineken in the Netherlands by referring to the group's entire range of beer and soft drink brands.