For DSM China Mattmo and their partner Northern Light created a Brand Experience in Shanghai. Their offices and R&D buildings are totally restructured into a inspiring multi-purpose exploration space. Mattmo's concept 'DSM Touches You' is being integrated into every detail. DSM is everywhere and in everything that surrounds you; in the coating of tins, in food, in cars and mobile phone elements, food and sailing ropes. Mattmo won with this project the prestigious Chinese 'Successful Design Award 2011 organized by the Shanghai Industrial Design Association.
One of the key elements of the decor is the long physical story line, which starts in the lobby area and goes on into a 60 meter long wall. On this wall, more than 700 cylinders explain DSM's story with graphics, photos, displays, movies and interactive installations. This line describes the history of the company with all of its developments and innovations, from its starting point as a mining company to the high-tech company it is today. In the lobby where the storyline starts, an innovative waiting area has been created; this pleasant environment includes interactive activities including a multi-touch table with the latest news as well as other 'waiting games'.