:: Creative Company Conference Visual Identity
Mattmo sponsors the first Creative Company Conference in Amsterdam. For this new international conference on the "Creative Economy" Mattmo created the identity, the campaign, the event design and the audiovisual presentation.
The Creative Company Conference is an initiative of Dutch design books and magazine publisher Rudolf van Wezel and South-African Ravi Naidoo - also known as founder of the Design Indaba Conference - in collaboration with Design Management Network (DMN) and Visual & Individual Design Experiences (VIDE), and is supported by the government of The Netherlands. Keynote speakers are Bill Moggridge (IDEO), Ivy Ross (Disney), Jan Tichelaar, John Howkins, Stanley Hainsworth (Starbucks, Nike, Lego).
:: Business and creativity brought together
The Creative Company Conference is the first international business conference that brings business and creativity together in one arena, deconstructs the DNA of creative companies to understand their high-added-value business models, presents the gurus that play the game of value, innovation and creativity in business and makes you understand the tools, methods and metrics.
The starting point of the conference is that making money from ideas is the key to the creative economy and the future of business in the Western world. We are moving from the left-brain - price, quality, digitized, analytical Knowledge Economy to the right-brain stuff that has less to do with systems and predictability and more with creativity, imagination and innovation.
This completely matches Mattmo's vision, initiatives, and way of working, in which creativity, imagination, innovation and intuition are the main ingredients to create a new competitive edge in their clients' business.