The Netherlands Red Cross invited Mattmo to create a strategy to target the Dutch younger people with. With the variety in fields of interest as a basis Mattmo created the sub-label 'Red Cross Challenge'. All the Red Cross' youth activities will be bundled under the Red Cross Challenge.

:: Give a Day
One of pillars of the Red Cross Challenge is the 'Give a Day' campaign, in which younger people are challenged to devise a plan to raise funds with. The famous Dutch 3FM radio station fundraising campaign 'Serious Request' is also part of this.
All Red Cross Challenge campaigns are coordinated through the online portal www.redcrosschallenge.nl.