FNV Kiem is a trade union specifically for Dutch creative professionals in the Art, Information and Media. Mattmo has developed the new identity for FNV Kiem. The identity has been applied to a complete new line of brochures.

:: Rejuvenation
The aim is to appeal to a younger group and so attract new members. We chose to use dynamic photography portraying FNV Kiem's members, like actors, artists and dancers in their daily actions.