For Fortis Insurance International Mattmo created the strategic concept for their Innovation Platform. The platform gradually links the group worldwide, enabling them to share concepts, knowledge and experiences interactively.

:: Concept
The concept is based on innovation as a driver for growth. The elaborate communication strategy is aimed at stimulating integration of the Innovation Platform into the daily work processes. As several countries with diverse (company) cultures are involved, a lot of attention is given to internal branding.
The concept comprises of a close user website and a balanced set of organisation, communication and marketing tools, ranging from editorial cycles, trainings and communication in printed materials to incentive and loyalty programs.

:: Broadcast channel
For the Innovation Platform Mattmo also developed a web tv channel to spread periodical thematic video interviews.