Réne Pluijm's farmers delicatessen store in the city of Hilversum is filled with authentic products by selected European farmers. Mattmo created the identity for René Pluijm and translated it to interior design, print, stationery and packaging. The store concept is part of a concept that can be extended to formats for catering, restaurants and TV programs.

:: Food culture
Mattmo has already been active for years in the field of food culture. Examples of activities in this field are a TV format and a think-tank for food in schools. Beside René Pluijm we also created the identity for Lindenhoff, a farm that grows and offers high quality fresh product to consumers and also restaurants with top chefs. Check our YouTube channel for previews of René Pluijm's TV program: http://www.youtube.com/mattmofilms